APPLE WATCH Posts on XDA

Apple Appeal Episode II: The Store Under Sauron’s Watch

In our last editorial adventure we took a look at my first incursion into an American Apple Store, and how the experience differed from typical technology retailers. We explored the tactics that Apple uses to convince its customers that they are buying into something grand, and how manipulative some of their psychological exploits were. Moreover,...

Design Contrast: Is The Apple Watch Better Than Wear?

Over the past couple of days, a lot of Apple Watch information hit the internet. Colorful reviews, videos, comments and a lot of discussion ensued, and now we have a better look at Apple’s wearable competitor. The Apple Watch has been expected for a few years now, and analysts predicted that it would be the...

Who is the Apple Watch for?

Most smartwatches we've seen so far have seemingly tried to appeal to the tech enthusiast crowd, but Apple may be attempting to go a different route. With the Apple Watch being priced from $349 to a whopping $17K, it makes us wonder: Who exactly is the Apple Watch for? Would the average enthusiast spend that...