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Global smartphone and tablet sales predictably tanked in Q1 2020 due to COVID-19
As per recent reports submitted by several market analysis firms, the global smartphone and tablet sales tanked in Q1 2020 due to COVID-19.
It's no secret that smartphone and tablet sales are on the decline due to the ongoing COVID-19 pandemic. The situation has forced fewer smartphones to be made, planned product launches to be scaled back or delayed, and fewer people to go out and buy devices. Thanks to recently released Q1 2020 sales data, we now know just how bad things are. Renowned analytics companies IDC, Strategy Analytics, Canalys, and CounterpointResearch have independently published data on smartphone and data sales in the first quarter of this year. Here's a summary of the key findings in each report:
Samsung lost ground in India as Realme, OPPO, and Vivo grew during Q1 2020
According to Counterpoint's latest smartphone market analysis report, Samsung saw a steep decline in sales in India in Q1 2020.
Despite the fact that Samsung lost its spot as the second most shipped smartphone brand in India to Chinese OEM Vivo in Q4 2019, the company saw significant growth in market share towards the end of last year. This year, however, things seem to have taken a turn for the worse for Samsung, as a recent report from Counterpoint Research reveals that the company is losing ground to its Chinese competitors Realme, OPPO, and Vivo.
Google and OnePlus gain ground in the US thanks to the Pixel 3a and OnePlus 7 Pro
Google and OnePlus have both gained ground in the US on other manufacturers, largely thanks to the launch of both the Pixel 3a and the OnePlus 7 Pro.
Following the launch of the Google Pixel 3a and the OnePlus 7 Pro, sales numbers have seen both companies gain ground in the US on other device manufacturers. Samsung, LG, and ZTE all suffered reductions in sales this year, although OnePlus and Google rocketed ahead. OnePlus saw growth of 152% year over year in sales, while Google came in second place with 88% growth. We already knew that Google was in a great place with the launch of the Pixel 3a, as the company revealed in July that it had helped the company double its year-on-year sales.
OnePlus, OPPO, and Xiaomi were the fastest growing brands in the premium market in 2018
OnePlus, OPPO, and Xiaomi are usually associated with economy but these were the fastest growing brands in the premium segment in 2018.
Despite a worldwide slump in the shipment of smartphones, the premium segment registered an 18% growth in the last year. While Apple and Samsung continued to hold the top two positions, this growth was primarily driven by the surge of Chinese brands such as OnePlus, OPPO, and Xiaomi which were among the fastest growing brands in the premium segment.