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H.266/VVC

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H.266/VVC video coding standard logo
The H.266/VVC video coding standard has been finalized, promising the same quality at half the size of H.265/HEVC

The H.266/VVC is the video coding standard the succeeds the H.265/HEVC standard, promising the same quality at half the size for 4K and 8K content. Read on!

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Video streaming makes up a massive chunk of the total traffic on the internet, with some estimates putting it at a whopping 80% of all internet traffic. With the proliferation of more video consumption devices, democratized videography, and a consistent move up on display resolution, this contribution is still expected to be a very large percentage in the coming years. Video coding standards thus become an important balancing tool in ensuring that video streaming does not choke our internet infrastructure, and nor does it adversely hamper the user experience. Now, Fraunhofer HHI has announced a new video coding standard called the H.266/VVC (Versatile Video Coding) that succeeds the H.265/HEVC (High Efficiency Video Coding).