HTC U PLAY Posts on XDA

Excessive Lag Time Between Device Announcement and Release is Killing Excitement

We've talked at length about how overhyping a product can create unreachable expectations, and it goes without saying that a complete lack of hype can be just as disastrous. However, neither is as damaging as hyping up a product and then letting that excitement die off before launch. People can't maintain excitement about a product that they were...

HTC Will Only Release 6 or 7 Phones in 2017

At the recent launch event of the HTC U Ultra and U Play in Taipei, Engadget's Richard Lai interviewed Chialin Chang, HTC's President of Smartphone and Connected Devices business. During the interview, Mr. Chang confirmed that HTC is only planning to release 6 or 7 smartphones during 2017. The move will be a significant drop in the number of...

HTC Announces the 5.7″ HTC U Ultra and 5.2″ HTC U Play with Sense Companion AI

In an event in Taiwan, its home country, HTC has announced its first devices of 2017 -- the HTC U Ultra and HTC U Play. The announced devices indicate a shift in HTC's design language as it now seeks to experiment with a different design and build, outside of the metallic unibody builds that it...