HYPE Posts on XDA

Excessive Lag Time Between Device Announcement and Release is Killing Excitement

We've talked at length about how overhyping a product can create unreachable expectations, and it goes without saying that a complete lack of hype can be just as disastrous. However, neither is as damaging as hyping up a product and then letting that excitement die off before launch. People can't maintain excitement about a product that they were...

Betrayal of Hype: Playing Fast and Loose with Release Dates Breeds Consumer Mistrust

Yesterday, Google launched Allo on the very last day of summer, just narrowly squeezing into their “Summer 2016” launch window. The product we got was compromised, and arguably doesn’t have a defined place in their product lineup, which raises the question of “Why was it launched now?” If Google had been upfront with us and come out...

Opinion: Excessive Leaks & Hype Rollercoasters Ruin Launch Events

The long awaited Nex-mas passed by swiftly, with a day filled with announcements of all sorts of devices; Chromecasts, a new masquerading Nexus Tablet, and of course, the new Nexus phones. Now we have even more tech to drool over and carefully follow up until they get to our laps, so all that’s left is...

Nexus 5X & Nexus 6P Pricing Info Leaked Prior To Launch

We're just a bunch of hours away from the official Nexus release and announcements, and the last set of leaks have started flowing in, giving us a complete and clear picture of what we can expect regarding the new Nexus. First up, Android Police has managed to score a few exclusive pieces of information regarding the...