latest
Imagination's new A series GPU architecture is the company's biggest launch in 15 years
Imagination Technologies has announced the new A series GPU architecture. The company claims it's the fastest GPU IP in the market.
The mobile GPU market these days is dominated by Qualcomm's custom Adreno GPUs and ARM's Mali GPUs. However, in the past, the situation was different. There were a few more competitors in the mobile GPU market, which helped to increase competitiveness in the industry. Imagination Technologies, in particular, was one of the prime players of the industry. The UK-based company still remains one of the leaders in the mobile GPU space thanks to vendors licensing its GPU technologies, but its own PowerVR-branded GPUs are found in very few products these days. In the past, its high-end mobile GPUs were used by Apple in the company's A series SoCs, up until the Apple A10 in 2016. Its low-end and mid-range GPUs, on the other hand, are used by companies such as MediaTek, Rockchip, etc. Now, Imagination Technologies is back with a major GPU architecture launch in the form of the new A series architecture. The company is calling it its most important GPU announcement in 15 years, and it's promoting the new GPUs as having the world's fastest GPU IP.