MARKETING Posts on XDA

Your App’s Next Steps — Calculate How Much Your Customers Are Worth to You

The two most important figures to consider when your apps are central to your income are your Cost per Install (CPI) or Cost of Customer Acquisition (CAC) and your Customer Lifetime Value (CLTV), as long as the former is lower than the latter you will be turning a profit. The greater the difference the more...

Use Rich Text Formatted Descriptions to Improve App Installations

You've worked hard on developing your first app and you've just passed your largest milestone yet: publishing your app on the Google Play Store. Great! Now what? If you have enough cash on hand, name/brand recognition, or social media prowess you probably won't have too much trouble getting your app's name out there. But even if...

App Pricing Structures — Turn Your Hobby in to a Profitable and Sustainable Career

Pricing is a very important part of your app as the subject tends to invoke strong feelings in your users, get it right and you can bring in a steady income and leave your users happy. Get it wrong and you infuriate and alienate your users and gain bad faith. In the worst cases, this...

Marketing Apps/ROMs Through XDA — It Makes More of a Difference Than You’d Think

When it comes to your app no matter how good it is, or how many downloads you have had, marketing your app correctly can only ever help your cause. It isn't a complicated process and even a few minor things can make a big difference. So without further ado, let's dive right in. Forums Posting to the forums...

HTC: From Glorious Boom to Impending Doom

2013 was the perfect year for HTC to celebrate their achievements, but since then the story has not been that great. A company which was ranked as the 31st most innovative company (By: Fastcompany: Source) is currently facing a heavy loss, but what causes this? Let’s recapitulate HTC’s Growth, Boom, and Depression to figure out...