We've talked at length about how overhyping a product can create unreachable expectations, and it goes without saying that a complete lack of hype can be just as disastrous. However, neither is as damaging as hyping up a product and then letting that excitement die off before launch.
People can't maintain excitement about a product that they were...
(Feature Image Credits: Motorola)
Earlier this week, we argued that the Motorola Moto Z quietly transformed smartphone modularity.
Although the Moto Z family is far from the true modularity promised by the likes of the now-defunct Google Ara project, Motorola's attempt demonstrated that the concept is indeed viable. We had mentioned that Motorola was committed to supporting Moto...
Many were wondering how Lenovo would change the way Motorola handles their smartphone business once the acquisition had been completed. Lenovo said they had plants to utilize Motorola connections to enter the US smartphone market, while at the same time introducing Motorola smartphones to countries they have never been sold in.
This all sounds great, but...
When Motorola and Lenovo first announced the Moto Z and Moto Z Force, we were told the Force Droid variant would be a Verizon Wireless exclusive. This is still the case, but we did recently see an unlocked version of the Moto Z go up for pre-order in the United Kingdom last month and this month in the...
