Developers are facing huge drop in new installs after Play Store algorithm changes

Developers of Android apps and games are reporting huge drops in new installs after Google quietly tweaks the Play Store's search and discovery algorithm.

By  Mishaal Rahman Jun 27, 2018

Some Android app and game developers are panicking because their daily installation rates have plummeted in the past week. These developers have noticed new downloads slow down by up to 90%. The affected developers quickly realized they were not alone in these changes to their day-to-day app installation rate with multiple threads on Reddit, a post on the Unity forums, and even a Gamasutra community blog post popping up to help spread the word that something was amiss. Clearly, something is wrong here, and some indie developers are concerned that their livelihood may be at stake. So what's going on?