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Zepp E Circle laid out flat on a table
Zepp E Circle Review: An imperfect, but solid, mid-range smartwatch

The Zepp E Circle is a solid mid-range smartwatch and fitness tracker, but it has its own flaws. Check out our review to know more!

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It's 2020 and everything is smart (I didn't say everyone). Smartphones, smart fridges, smart earbuds, smart coffee makers, you name it. We've even got smartwatches, and that's what this review is about. The Zepp E is a smartwatch from Zepp, a sister company of Amazfit. It's a mid-range option, priced at $250 in the US. Is it a good product, though? How well does it do basic watch things, and just how smart is it really? Let's find out!

[Updated] Zepp launches the Zepp E smartwatches in the US and UK

Huami's new Zepp brand has launched the Zepp E Square and E Circle smartwatches in the US and UK. The Amazfit brand continues to exist.

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Huami-owned Amazfit is a well-known brand for smart wearable accessories, but now Huami is launching another wearable brand called Zepp. The Amazfit Android app has been renamed to Zepp, though besides a new name and logo for the app, nothing is changing for existing owners of Amazfit wearables. Moving forward, though, Huami will launch new products under both the Zepp and Amazfit brands. The first wearables under the new Zepp brand are the Zepp E Square and Zepp E Circle. These new smartwatches are billed as complete wellness devices, offering sleep tracking, heart rate monitoring, and bloody-oxygen saturation monitoring (with an SpO2 sensor).