Earlier this week at the Consumer Electronics Show, TCL announced its 10 series smartphones including three new devices — the TCL 10 5G, TCL 10L, and TCL 10 Pro. Now, just two days after the smartphone announcement, the company has launched a new range of Android-powered smart TVs in India. The new TCL C8 series of 4K TVs was launched earlier today at an event in New Delhi and it offers some compelling specifications for a rather attractive price.

TCL has launched two models as part of the C8 series — 55C8 and 65C8 — with the 55-inch Android TV priced at ₹49,990 (~$699) and the 65-inch variant priced at ₹69,990 (~$979). Both variants run on Android 9 Pie out of the box, with the Google Assistant built-in, and feature support for Dolby Vision and WCG for an enhanced visual experience with deep vibrant colors. In addition to that, both TVs sport a 4K LED display (3840 x 2160)  with HDR support and TCL's Wide Color Gamut technology that covers 90% of the color space for more realistic looking visuals. In terms of sound, the TCL C8 series features speakers from Onkyo with Dolby Atmos certification that is expected to provide an immersive experience.  Both smart TVs also feature MEMC, paired with the company's proprietary algorithm to deliver enhanced details.

Along with the C8 series, the company also launched smart Ultra Inverter ACs at the event at a starting price of just ₹26,990 (~$378) and the TCL Home app, which will allow customers to use their smartphones as a remote, get exclusive access to upcoming deals, and chat with TCL support for quick query resolution. As of now, the company hasn't released any information about the availability of the new products, but it shouldn't be long before the new TVs and air conditioners hit the market.