The Moto 360 Value Tier And Why You Haven’t Heard About It

The Moto 360 Value Tier And Why You Haven’t Heard About It

Motorola’s Industrial Designer, Imaan Naeem has revealed information regarding the Moto 360 Value Tier which was to be aimed at the youth market. Unfortunately, the project was cancelled before production for unknown reasons. However, the concept development, appearance models and photo-realistic renderings are now available.

Moto 360
Moto 360 

The original concept work shows the various stages the design went through on its way to final renders, however these told us very little about what made this model “value”. The Renders shed a lot more insight into the features.

Moto 360 
As can be seen in here the watch features plastic trim with the crown button at the 2 o’clock position. An easily removable fabric band held in place through spring loaded bar system is included, although this means that your options for alternate bands would be significantly limited to just NATO bands without removing the bar itself (an option that would have been available). Looking at the back of the device it is clear to see that there is no heart rate sensor and that instead of wireless charging the watch uses its own proprietary charger through metal contacts.

Imaan has worked at Motorola since January where she has worked on a wide variety of consumer products ranging from wearables and audio accessories to next-gen phones. She was also the designer behind a line of black and orange Moto earbuds, for which the design process while not currently available to the public will be soon. Previously she has worked for Nectar Design’s medical products department where she worked on design and UX on a range of products and has won several awards for her work.

Moto 360
Moto 360 

It is unfortunate that this tier of Moto 360 was canned, whilst it may not be packed full of the features available in the final product we can logically deduce that it would have a case of  42mm case or less as indicated by the women’s model. Since the 360 starts at $300 we can also assume that this would come at a much lower cost making it perfect as a first stepping stone for the younger generation who could not afford or suit a larger model.

You can find Imaans website here.

Do you think Motorola should have launched a value tier? leave a comment below!