Vimeo adds support for the royalty-free AV1 video codec
When people watch a TV show or movie on one of the many streaming services out there, they rarely (if ever) think about the video codec that service uses. YouTube, for example, recommends people upload videos encoded in the H.264 codec, but the service uses multiple codecs (depending on the resolution/bitrate) including VP8. Each codec has its strengths and weaknesses, but the AV1 video codec has received a lot of attention thanks to being royalty-free and offering a great file size to quality ratio. We already know that Android Q supports the open source video codec, and today the popular video hosting service Vimeo has announced they’ll support AV1 as well.
We wanted to bring this to your attention because AV1 has been on people’s radar for a few years now with our own Steven Zimmerman going in-depth about it back in 2017. Last year, Vimeo joined the Alliance for Open Media (which developed the AV1 video codec) so today’s announcement comes as no surprise. Thanks to a partnership between Vimeo and Mozilla, Vimeo is leveraging (and contributing to) Mozilla’s open source AV1 encoder, rav1e.
Naren Venkataraman, SVP of Technology at Vimeo, celebrates the announcement by saying “AV1 is setting a new standard for video compression and delivery over the web, and will greatly improve the quality and availability of content streamed on our platform to global audiences.” Most people are holding off switching media to AV1 now due to long transcode times (thanks to a lack of hardware support), but each new generation of chips brings the proliferation of AV1 that much closer to us.