Walmart+ is the company’s alternative to Amazon Prime, subscriptions cost $98 per year
Walmart is insanely popular in the USA, proudly wearing the tag of being one of the biggest supermarket chains in the country. Now, Walmart is looking to take on Amazon Prime with its own subscription program, Walmart+, offering free deliveries and discounted gas to members who subscribe.
Walmart+ goes live for users in the USA on September 15, 2020. According to a report from The Washington Post, Walmart+ is the most direct attempt from the supermarket chain to compete against the popularity of Amazon’s Prime membership program. Walmart+ will reportedly cost $12.95 per month, or $98 if you opt for the annual subscription. In comparison, Amazon Prime costs $12.99 per month or $119 annually.
With Walmart+, members will receive unlimited free deliveries on orders from any of the retailer’s 4,700 stores across the USA, and up to 5 cents of discount per gallon of gasoline at Walmart, Murphy USA, and Murphy Express fuel stations. The membership also enables the “Scan & Go” feature in the company app, allowing customers to scan items as they shop and then check out using Walmart Pay.
Walmart will initially be offering around 160,000 items with free delivery eligibility, ranging across toys, electronics, and groceries. In comparison, Amazon Prime offered more than 10 million items for free one-day delivery, which explains why Prime boasts of 100 million subscribers. Amazon Prime also offers a bunch of other perks under its membership program, including Prime Video, Prime Music, and Prime Gaming. Walmart’s USP, on the other hand, is its wide network of stores, which could help the company scale up timely deliveries despite the COVID-19 disruptions. Walmart also has a better focus on groceries and essentials, two segments that have perennially received attention but have seen an increased influx during the pandemic. If the program does take off, we can expect to see more perks added along the way.
Update: Walmart+ sign-ups now available
At $98 a year, Plus offers unlimited free deliveries, savings on gas (5 cents per gallon) at Walmart, Murphy USA, and Murphy Express gas stations, and mobile scan-and-go checkout. You can also pay $12.95 per month if you don’t want to commit to a full year, and you can trial the service for 15 days before paying a penny. In comparison, Amazon Prime in the U.S. costs $12.99 a month or $119 a year, making Walmart’s service slightly more affordable. However, Amazon Prime does offer more perks, but Walmart is uniquely positioned to better service customers that Amazon might have a tougher time reaching, thanks to the former’s access to thousands of physical stores across the U.S.