Xiaomi’s Black Shark gaming phone brand sets up an HQ in India, hinting at imminent launch
Many were skeptical of the idea of a segment of smartphones specifically dedicated to gaming, but it actually looks to be gaining momentum. We have multiple companies coming up with their own version of what they think a gaming-focused smartphone should be. The Black Shark is what Xiaomi came up with. We first heard about this smartphone in an official sense close to one year ago and while it has had a limited release (throughout the UK and Europe), Xiaomi is still working to bring the device to other markets. Black Shark is a sub-brand of Xiaomi that was founded back in 2017, and the company has announced they will be opening a headquarters in Bengaluru, India.
The Xiaomi Black Shark launched during the first half of last year and it was followed up by the Xiaomi Black Shark Helo during the second half. India has been a huge market for Xiaomi’s Redmi sub-brand as those devices are very price competitive for a popular market in the country. The Xiaomi Black Shark is a bit more expensive than their popular devices in India, but they could end up undercutting the competition like Nubia for an advantage. The Black Shark comes with a Snapdragon 845 SoC, up to 8GB of RAM, and 128GB of storage with a 4,000mAh battery.
We don’t yet know when the devices will go on sale in India but the company is sending out press releases to announce its arrival. The new headquarters will be led by David Li, the current VP of their global division. He will also be managing the overall operations of the sub-brand in India. They even have an ex-OnePlus communications head, Chirag Nagendra, joining the team and they will be responsible for both brand building as well as coming up with a communications strategy for India’s marketing campaign.
Via: Gadgets 360
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