Xiaomi cuts prices of the Redmi Note 5 Pro, Mi A2, and Redmi Y2 in India
The Indian smartphone market has experienced an unpredictable year in 2018. Phones like the Xiaomi Redmi Note 5 Pro, Asus ZenFone Max Pro M1, and the Realme 1 redefined value in the budget and lower mid-range price segments. The arrival of the OnePlus 6 strengthened the case of the affordable flagship segment, but Asus challenged the established contender by launching the Asus ZenFone 5Z, which undercut the OnePlus 6 in terms of pricing. In August, the Xiaomi POCO F1 shook up the affordable flagship segment by providing flagship specifications at a ₹20,999 price tag. While these changes were taking place, the prices of traditional flagships continued to rise in India–with few exceptions. The depreciating value of the Indian rupee also introduced volatility in the pricing equation.
This is most apparent in the case of Xiaomi. Recently, the company increased the prices of the Xiaomi Redmi 6 and the Xiaomi Redmi 6A by ₹500 and ₹1,000 respectively, citing the decrease in value of the Indian rupee. Realme—which has quickly become one of Xiaomi’s most competitive rivals in the online budget segment—has also increased the prices of the Realme 2 and the Realme C1.
2nd big news of #Super3! 🎉
To celebrate No. 1 position for 5 Qs, we are dropping prices of 5 phones by ₹1000!
* Redmi Y2 (4+64): ₹11999
* RN5Pro (4+64): ₹13999
* RN5Pro (6+64): ₹15999
* Mi A2 (4+64): ₹15999
* Mi A2 (6+128): ₹18999#HonestPricing #1SmartphoneBrand (2/2) pic.twitter.com/DD7f4ckq6Q
— Manu Kumar Jain (@manukumarjain) November 16, 2018
Now, to celebrate its number one position in the Indian smartphone market for five successive quarters (according to IDC), Xiaomi has dropped the prices of the Redmi Note 5 Pro, Xiaomi Mi A2, and the Xiaomi Redmi Y2 in India. The price drop is valid across all variants of the phones. It should be noted that the phones were available at even lower discounted prices during the recent festive sales, but now the festive shopping season has now ended in India.
Xiaomi originally launched the Redmi Note 5 Pro in India at ₹13,999 for the 4GB RAM/64GB storage variant. A few months later, the company increased the pricing of that particular variant by ₹1,000, selling it for ₹14,999. The reason for this was said to be supply issues. The phone itself continued to sell in large numbers as it became a bestseller. Now, nine months after its Indian launch, the 4GB RAM variant returns to its original price of ₹13,999. The 6GB RAM/64GB storage variant is now available for ₹15,999—down from its original launch price of ₹16,999. Note that the Redmi Note 5 Pro’s price drop comes six days before the Indian launch of its successor, the Xiaomi Redmi Note 6 Pro.
The Xiaomi Mi A2’s 4GB RAM/64GB storage variant was launched for ₹16,999. Now, its price has been dropped by ₹1,000 to ₹15,999. The 6GB RAM/128GB storage variant is now available for ₹18,999—down from ₹19,999. The price drop of the 4GB RAM variant increases the phone’s value proposition, which was already very good before.
Finally, the Redmi Y2’s 4GB RAM/64GB storage variant will now be available for ₹11,999—down from ₹12,999. However, it should be noted that the Redmi Y2’s value proposition wasn’t great at the time of launch, and the price cut only improves it slightly. To put it simply, better phones like the Asus ZenFone Max Pro M1 are found at the same price.
The price drops for the aforementioned phones will be applicable at all retailers.