Xiaomi India Sells 2+ Million Smartphones in Q3
Xiaomi has been doing a lot of expanding throughout India these last couple of years. They were originally an online-only smartphone OEM within the country, but recently started expanding how and where they offered both their services and products. We saw this expansion pick up steam back in March of last year when they started selling the Mi 4 and the Redmi Note 4G at The Mobile Store (India’s largest mobile phone retailer, inside the Delhi-NCR region).
Toward the end of last year, the company started offering a pickup and repair service in India that they would call Pick Mi. This would allow those in certain regions to have their Xiaomi smartphone picked up by a courier, have the phone fixed, and then have it returned. At launch, those who lived in cities like Delhi, Mumbai, Bengaluru, and Kolkata could get their phone back in 24 hours while others were required to wait 7 to 10 days.
Xiaomi has continued expanding their online and offline presence within India and it has started paying off for them. The Redmi Note 3 was recently named the best-selling Smartphone in India after it was announced they had sold over 2.3 million units. And the company doesn’t show any signs of slowing down either. Throughout the third quarter of this year, Xiaomi has announced they have sold over 2 million smartphones in India alone.
This is big for the company as they normally sell between 1 to 1.5 million per quarter. This shows a growth of 150% when compared to the third quarter of last year and Xiaomi is very proud of that accomplishment. This was aided by the recent Diwali sale, where Xiaomi India managed to sell over 247,000 smartphones through the company’s Mi.com website alone. As far as online sales go, Xiaomi ranked 2nd for the quarter and was only bested by Lenovo/Motorola.Source: The Economic Times