Update 1 (11/28/19 @ 03:15 AM IST): Xiaomi has announced a new 55" model in the 4K Mi TV 4X series, which was launched in September. It will be available for sale in India starting 12/2/19 at noon via Amazon and Mi.

The original launch article from September 17, 2019, continues below.

Buy in India:Mi TV 4X 65" (₹54,999 on Flipkart) || TV 4X 55" (₹34,999 on Amazon India)|| TV 4X 50" (₹29,999 on Amazon India) || TV 4X 43" (₹24,999 on Flipkart)

After taking the smartphone segment in India by a storm with its cost-effective offerings, Xiaomi entered the smart TV segment in India in early 2018. In less than two years, the company has been able to surpass legacy brands such as LG, Samsung, and Sony with its affordable smart and Android TVs. The company claims to have sold 3 million units so far and have captured 55% of online TV sales in India. Today, they are launching four new smart TVs in India to bolster its Mi TV lineup. The new series includes the Mi TV 4X 65" with a 4K panel, which will be the largest Xiaomi Android TV in India, along with the Mi TV 4X 55" and 43" variants, and Mi TV 4A 40".

Mi TV 4X 65-inch

The 4K UHD panel used by Xiaomi on the TV has a 60Hz refresh rate and a response time of 8 milliseconds. It displays 88% of the colors in the NTSC gamut and has a contrast ratio of 1200:1. The screen has a viewing angle of 178° so that the video content can be enjoyed by users sitting across at different angles and distances to the TV. Xiaomi is banking on something called a "Vivid Picture Engine," a custom engine to optimize the color saturation, contrast, and brightness of content from all sources. Further, the custom Reality Flow chip will interpolate frames in the 24fps content on the Mi TV 4X 65" to display 60fps content.

In terms of audio, the Mi TV delivers 20W audio with the help of four drivers, which includes two tweeters and two sub-woofers. The TV features support for Dolby Audio and is tuned for DTS-HD audio decoding.

Internally, the Mi TV is powered by a quad-core CPU by Amlogic with each core clocked at a maximum of 1.5GHz. This is paired with a 750MHz Mali-450 GPU and 2GB of RAM. While there's an 8GB eMMC storage on the TV, you can use one of the two USB ports to add an external source of storage. Alternatively, you can use one of the three HDMI ports to input a stream of content to be enjoyed on the TV.

While we're not sure if the 8GB storage will be adequate, you can stream a variety of content directly on to the Mi TV  using either the dual-band Wi-Fi or the ethernet connectivity options. Xiaomi has optimized the PatchWall UI majorly to improve content discovery. It has partnered with various content providers and app developers to show live tiles of content in the PatchWall UI. If you prefer so, you can also switch to the default Android TV interface using the dedicated button on the remote. Xiaomi is also adding a few more content partners.

After much anticipation, Netflix is also coming to Mi TVs while Amazon Prime Video app will not only be supported but also be available on new Mi TVs out-of-the-box. The TVs will also support streaming 4K video content via Prime Video, Netflix, Hungama, etc.

The Mi TV remote controller also features a dedicated button to wake the Google Assistant as well a microphone to communicate with her. This new remote controller also gets dedicated buttons for Netflix and Prime Video.

Mi TV 4X 50", 4X 43", and Mi TV 4A 40"

Xiaomi has also announced two smaller 4K TV with the objective of making 4K TVs available to all users. These TVs comes with the same smart features, as well as the same picture and audio quality.

The company will also be offering a more affordable 40" Mi TV will a Full HD panel and dual speakers.

Data Saver & Cast to TV

As part of its customizations for users streaming content on their TVs using cellular data through mobile hotspots, Xiaomi has introduced a Data Saver feature which will consume one-third of data compared to when it runs on a Wi-Fi connection.

The Cast to TV feature will allow users to cast media files to their TV just like Chromecast but without any consumption of data.

Mi TV series: Pricing

The Mi TV 4X 65" it will be priced at ₹54,999. The other 4K TVs – Mi TV 4X 50" and the 43" – will be available for ₹29,999 and ₹24,999, respectively.

The TV 4A 43" with Full HD resolution will be available for ₹17,999.

All of these TVs will be via Amazon India and Mi online store starting September 29th.

Update 1: New 55" 4K 2020 model

Xiaomi has launched a new 55-inch model in the two-months-old Mi TV 4X series with a 4K resolution. It has been branded with a 2020 tag but it looks much like the last year's TV 4X Pro 55'' which was launched in January this year, except for the newly added official Netflix support. The older TV is not likely to get Netflix even though older Mi TVs might. There's 20W audio output through two full-range speakers. Another reason to buy the new 55" model is its updated price, which is ₹5,000 less.

The Mi TV 4X 55" will be available via Amazon India and the first sale will be held on December 2nd at noon. The TV will also be available offline at Mi Stores.

Buy in India:Mi TV 4X 65" (₹54,999 on Flipkart) || TV 4X 55" (₹34,999 on Amazon India)|| TV 4X 50" (₹29,999 on Amazon India) || TV 4X 43" (₹24,999 on Flipkart)

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