Xiaomi Mi TV Stick challenges the Amazon Fire TV Stick in India with a launch price of ₹2,799 ($37)
Xiaomi has shaken the smartphone and smart TV market in India, and the company is not planning to stop just there. With the launch of the Mi Box 4K, Xiaomi trained its sights against the budding TV streaming segment in the country that Amazon was capitalizing on with its Fire TV sticks. And now, Xiaomi has launched the new Mi TV Stick, which squarely competes against Amazon’s offerings in India.
The Xiaomi Mi TV Stick comes with a quad-core SoC with Cortex-A53, as well as an ARM Mali-450 GPU. There is 1GB of RAM on board, and 8GB of storage. The highlight of this streaming stick is the fact that it runs Android TV 9.0 and comes with built-in Chromecast as well as Google Assistant. It is bundled with a Bluetooth remote control, which includes dedicated buttons for Netflix and Amazon Prime Video. It also comes with Netflix, Prime Video, and YouTube apps installed out of the box, but you can always download other apps such as Disney+ Hotstar, HBO, ZEE5, and many more from the Google Play Store. The streaming stick supports up to 1080p 60fps videos in a wide range of formats, including RM, MOV, VOB, MKV, TS, AVI, and MP4. DTS and Dolby Audio formats are supported as well. The Mi TV Stick itself has a HDMI port and a microUSB port for power, and Bluetooth 4.2 and Wi-Fi 802.11 a/b/g/n/ac 2.4GHz/5GHz for connectivity.
However, the killer feature on the Xiaomi Mi TV Stick is actually it’s pricing. The device will be available for just ₹2,799 (~$37), which is even lower than the €39.99 (~$50) pricing for Europe. The pricing is also obviously lower than the Mi Box 4K, which is to be expected due to the feature disparity between the two. These TV Streaming sticks are intended to be used on older dumb-TVs, and one is unlikely to find an older 4K dumb TV around — the Mi TV Stick makes perfect sense for someone that does not have a 4K panel around, and thus, does not need the hardware for it. The Stick also competes directly with the Amazon Fire TV Stick HD that is often available for a discounted price of ₹2,999 (~$40), making Xiaomi’s offering an incredible deal right off the bat.
The Mi TV Stick will be available from August 7, 2020, across Mi.com, Mi Homes, Flipkart.com, and later on, from select offline channels.