YouTube Premieres adds more excitement with trailers, live redirects, and countdown themes
YouTube has announced new features designed to make YouTube Premieres a more exciting destination on the internet. Premieres allows creators to live stream and publish pre-recorded videos to their channel; the feature has been used by companies this year in lieu of in-person events.
There are three new features: Trailers, Live Redirects, and Countdown Themes. The features give creators greater control over the viewing experience and give YouTube Premieres a more traditional marketing structure. Now, before the next Google or Apple event, these companies can play a trailer that hypes up what they’re about to announce.
Live Redirect is one of the more intriguing new features in YouTube Premieres. When a creator has a premiere scheduled, they can hold a live stream prior to their video going live. Once the live stream ends, the live audience will be seamlessly redirected. It’s almost like a pre-show before a major event. Creators will be able to use this feature to engage with their audience before premiering a video.
The Live Redirect feature could easily direct users to the new Trailers feature. Trailers give creators the opportunity to upload a pre-recorded hype video that can be anywhere from 15 seconds to three minutes.
Finally, Countdown Themes allows users to select a custom countdown video that matches their content. According to YouTube, there is a range of “themes, vibes, and moods” to choose from. “Whether you’re looking for something calm, playful, dramatic, or sporty, with the new countdown themes we’ve got you covered.”
Live Redirect and Trailers are available to eligible creators beginning today. Countdown Themes, meanwhile, will be available in the coming months. With so many in-person events being replaced by live streams and pre-recorded videos, these new features should make Premieres a more exciting online hangout.